Small businesses often do not have budgets to spare for marketing and if they do it is usually not as substantial to make a significant impact. It is essential for the small business owner to keep efficiencies up and focus on the most critical tasks geared at driving up sales.
The best solution is to utilize the myriad of available online tools that can help drive the sales of your small business.
Having an online presence is no longer negotiable, and businesses must come up with marketing material for the digital space. If you do not have an in-house designer or money to spare on advertising material, then Canva can come to the rescue.
It is an online photo-editing site filled with templates to create diverse marketing materials including posters, flyers, and business cards. Its user-friendly interface allows anyone can use it to come up with free documents, social media posts, email headers, and marketing materials.
Conversions are equally crucial in the online space, and SumoMe can help with that. It is a suite comprising of free tools that can help with optimizing email subscriptions and content sharing.
The Smart Bar, Welcome Mat, and Mat Scroll Box tools can assist with email list building. Image Sharer and Highlighter tools boost share volume as well as a selection of impressive sharing buttons. The online suite has over 12 free handy tools that you can use to work on your website’s conversion rates.
MailChimp or Aweber
Email marketing services like MailChimp and Aweber assists with newsletter design which you can then share on your social networks. It integrates with services that your business already uses and helps to track results.
They lend a hand in creating professional email-based newsletters and advertisements that you can then send out to your subscribers. Using opt-in forms helps you keep building your database of subscribers and also boost your engagement with clients.
When visitors access your website, it is helpful to know what catches their attention and what makes them leave. The quick-install and inexpensive tool gives you an insight on what visitors click on how far they scroll down a page and many more details.
CrazyEgg creates a heat map for the pages on your website that you want to track. The details collected can help you improve your site and understand more about your potential customers.
Social media management can be overwhelming, and tools like HootSuite help you manage all your accounts under one dashboard. It means being able to post similar content to all your social accounts at one go. You do not have to log into the individual pages to share the post, which is often time-consuming and frustrating.
The tool also allows you to schedule ports and analyze user engagement feedback. It gives you a better understanding of when it is best to send out social media posts for the most impact.
There are several more tools that small business owners can explore to optimize marketing efforts. Best of all, most of them are freely available or come at a negligible cost making them highly recommended investments for small-scale entrepreneurs.